Aimee Groth

Aimee Groth is an independent business journalist who writes primarily for Quartz, a division of Atlantic Media Company. She previously served as a senior editor at Business Insider. Her work has been highlighted by several publications, including The Wall Street Journal, NPR, and the Harvard Business Review. In December 2013 she broke the news about Zappos’s adoption of Holacracy, which led to coverage by dozens of news organizations around the world, including CNN and The New York Times.

Books by this Author

Fearless gonzo journalism—an insider’s look at the enigmatic and successful CEO of Zappos, Tony Hsieh, and his quest to create his own version of utopia in the center of Las Vegas.

In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh’s leadership, Zappos became the world’s largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, even as he continued as its CEO, Hsieh engaged his...

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