Skip to Main Content

Unleashing the Idea Virus

Read by Seth Godin

About The Book

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

About The Author

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

About The Reader

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Product Details

  • Publisher: Simon & Schuster Audio (March 1, 2001)
  • Runtime: 2 hours
  • ISBN13: 9780743561181

Browse Related Books

Resources and Downloads

High Resolution Images

More books from this author: Seth Godin