Jeroen Kraaijenbrink is an accomplished strategy educator, speaker, writer, and consultant with over two decades of experience bridging the gap between academia and industry. He empowers people and organizations to discover, formulate, and execute their future plans by providing them strategic guidance. In doing so, he enables others to realize their greatest ambitions.
He has a PhD in industrial management and teaches strategy at the University of Amsterdam Business School. He has helped numerous midsize and larger companies across the engineering, manufacturing, healthcare and financial sectors.
Jeroen is the originator of the Strategy Manifesto--a cohort that challenges what strategy could and should be like. Additionally, Kraaijenbrink is an active Forbes contributor where he writes about strategy, leadership, and how to embrace complexity in an uncertain world.
Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and a wide range of other sources; he is the author of numerous articles on strategy, sustainability, personal leadership, and four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook.
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