When the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory-Boston's first in 86 years-came less than three years after John Henry and Tom Werner bought the team from the Yawkey Trust and forever changed the way the Red Sox operated on and off the field.
Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the team's front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz. He learned never-before-told details of the team's Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox guarantee his future. He was there when general manager Theo Epstein's frustration over the organization's ceaseless drive for more media coverage and new revenue streams collided with his fracturing relationship with CEO Larry Lucchino. The resulting narrative -- juicy, gripping, and overflowing with thrilling detail -- reveals how a savvy sports organization tries to stay on top while under the relentless scrutiny of the country's most voracious sportswriters and baseball's most demanding fans.
Drawn from hundreds of hours of exclusive interviews and a year with the team, Feeding the Monster shows as no book ever has before what it means to buy, sell, run, and be part of a major league sports team in America.
Seth Mnookin is a contributing editor at Vanity Fair and a former senior writer for Newsweek, where he covered media, politics, and popular culture. His writing has appeared in The Washington Post, New York magazine, and many other publications. He is the author of The Panic Virus: A True Story of Medicine, Science, and Fear;Feeding the Monster:How Money, Smarts, and Nerve Took a Team to the Top and Hard News: The Scandals at The New York Times and Their Meaning for American Media. He lives in Brooklyn, New York.