How to Survive and Prosper as an Artist

Selling Yourself without Selling Your Soul (Seventh Edition)

LIST PRICE $24.99

About The Book

“Michels explodes the romantic notion of the starving artist.” —The New York Times
“Michels is a tough but compassionate advocate, savvy in the ways of the world and the demands on artists in this materialistic society.” —The Miami Herald
Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, Seventh Edition, an acclaimed guide, empowers artists to take control of their careers to create a fulfilling life and earn a decent income. In this newly revised edition, Caroll Michels continues to demystify the inner workings of the art world and challenge the status quo. New chapters discuss such topics as:

  • New business models for artists: Going to the extreme
  • The use of social media and website development as marketing and publicity tools and what does and doesn’t work
  • The confusion between the “art-buying public” and the “general public” and their differences
  • New suggestions for establishing and calculating prices for artwork
  • Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space
  • How dealers find artists, how to negotiate with dealers, and how to understand a dealer’s agenda


  • Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.

    Product Details

    • Publisher: Allworth (April 10, 2018)
    • Length: 999 pages
    • ISBN13: 9781621536185
    • Ages: 18 - 100

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    Raves and Reviews

    PRAISE FOR THE SEVENTH EDITION
    “Much of Michels’ advice for artists applies to professional photographers, particularly her guidance about overcoming fear and negativity and taking personal responsibility for business growth.” —Jeff Kent, Professional Photography
     
    “Michels has distilled decades of hard-won experience into a book that is loaded with both edification and sanity. If her subject can't be taught, it can nevertheless be learned, and her presentation of it remains definitive” —Franklin Einspruch, Artblog.net
     
    “(Caroll Michels’) dual expertise stands out in a genre where art is too typically divorced from business savvy, bringing the two together in a guide that should be in every artist's studio.” Donovan’s Bookshelf
     
    “Michels herself is a long-time artist career coach, and this book does far more than just explain the need to spend money on travel, presentation tools, lawyers, accountants, and career coaches. It describes the narrow view of their own possibilities that many artists have at the outset of their careers.” —Daniel Grant, Re:Sculpt, International Sculpture Center
     
    “I highly recommend this book as a resource for artists who are either ready to turn their art practice into a viable career in the fine art world or for artists who are already in the trenches and want to arm themselves with relevant information to help them get to the next level.” —Peter Harris, Seltzer
     
    PRAISE FOR PREVIOUS EDITIONS
    “Michels explodes the romantic notion of the starving artist.” The New York Times
     
    “Michels is a tough but compassionate advocate, savvy in the ways of the world and the demands on artists in this materialistic society.” The Miami Herald
     
    “Michels writes in terse, instructive sentences, and never lets us off the hook.” HuffPost
     
    “A ‘must have’ for any aspiring artist. . .” Midwest Book Review
     
    “The best guide I’ve found that looks at creating fine art as a career.” —Twin Cities PBS
     
    “Provides the best overview of political and other aspects of the art world that I have ever come across. . . . It is a bible that every artist should have.” —Shannon Wilkinson, president, Cultural Communications, New York
     
    “This book should be required reading for every exhibiting artist.” —Ellen Rixford, Graphic News
     
    “This self-help career book is the pick of the litter.” —Donna Marxer, Artists’ News
     
    “She sounds like Wonder Woman; she is filled with energy, ideas, and sufficient spleen not to be walked on—ever! Her experience is the reader’s bonus.” American Artist
     
    “Michels provides information on art world politics that artists really need.” Art Papers
     
    “One book stood out from the rest . . . and goes beyond the usual information about self-promotion.” The Arts Journal

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