How to build a following, make authentic connections, and promote your work! Everyone can do it with the right tools, and Brainard Carey offers an insider's guide to an otherwise daunting process.
Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers will learn how to develop social media campaigns that reflect their personalities, share their unique offerings, and achieve their goals. Chapter topics include:
Building a following
Maintaining an authentic image
Creative ways to share information
Using social media to earn a living
And much more
With chapters focusing on practical how-tos and real-world examples, Succeed with Social Media Like a Creative Genius™ provides readers with both instructive and demonstrative lessons in making the most of their online presence. This book will awaken and nurture the creative genius in everyone.
Brainard Carey is an artist, teacher, walker, and pool player. He cofounded the artistic collaborative Praxis with his wife, Delia Carey. As host of the popular Yale University radio show, Lives of the Artists, he has interviewed over 700 artists and creative people to illuminate their careers and work. He is passionate about art education and has written several books for artists to develop their careers, including Making It in the Art World, New Markets for Artists, and The Art World Demystified. He also co-founded Praxis Center for Aesthetics, an online school for professional artists. He lives in New York City.
“Exceptionally well organized and presented, Succeed with Social Media Like a Creative Genius is the perfect instruction manual and guide to becoming expert in utilizing social media.” —Midwest Book Review