Cracking the Quebec Code

The 7 keys to understanding Quebecers

Cracking the Quebec Code

The key to opening the hearts, minds and wallets of Quebecers

Most Quebecers come from a French culture, live in an English society and have an American lifestyle.  Who are Quebecers exactly? What do they want? What are their aspirations?
This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference.  Using a scientific approach, this book unveils the seven character traits that make Quebecers unique – not better or worse, but different.
  • Juniper Publishing | 
  • 192 pages | 
  • ISBN 9781988002361 | 
  • September 2016
List Price $24.95 (price may vary by retailer)


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