Eleven Strategies for Survival and Profit in the Era of On-Line Business


Read by: James Naughton / With: Kate Kelly
The effects of the on-line revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face survival of the fittest. A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web.
For companies, the pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of Hyperwars. To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Not just for companies selling products over the Web, Hyperwars explains how the Internet can and must be incorporated into all of our business operations, to do everything from cutting procurement, marketing and communication costs to deepening customer relationships.
Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, Hyperwars provides listeners with the essential tools they need to survive and profit in the new competitive era.
  • Simon & Schuster Audio | 
  • ISBN 9780743548564 | 
  • February 1999
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Reading Group Guide

Discussion Group Questions
1. Do you agree that the Internet inherently puts tremendous price pressure on retailers and manufacturers?
2. Do you agree that the Internet inherently leads to consolidation among industry participants?
3. What kinds of practical steps can your business take to survive?
4. Do you believe the Internet dramatically increases the value of being first to market?
5. How do you think the growth of the Internet will affect the pricing of your products and services over the long term? Do you think we will see the same product with prices that fluctuate rapidly (both up and down) over time?
6. What businesses will not be changed by the rapid growth of the Web?
7. What kinds of new business opportunities do you think the rapid growth of the Web is creating? see more

About the Author

Bruce Judson

Bruce Judson, author of NetMarketing, was named one of the nation's leading interactive marketers by Advertising Age. He is the president of the Judson Group, a private consulting firm specializing in Internet business.