Marketing for Leaders

11 Keys to Building Trust, Clarity, and Connection in a Noisy World

Edited by Deborah Froese
Published by Indigo River Publishing
Distributed by Simon & Schuster

About The Book

A practical guide to turning leadership and credibility into marketing that actually works.

71% of consumers doubt that brands will follow through on their promises. The gap between what you say and what you do is costly—and an audience can feel that. Leaders can no longer treat marketing as a surface-level function. Marketing must reflect the organization behind it.

Marketing for Leaders is the third volume in the For Leaders anthology series, addressing this gap directly. Eleven expert contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. While their approaches differ, one conviction runs through every chapter: Effective communication begins with who you are, not just what you do.

Inside, you’ll explore:
  • How to lead with presence, authenticity, and a mindset that can scale to the opportunity
  • What it means to build empathy into a marketing strategy—and how effective leaders treat their teams
  • What creating clarity across customers, products, and business identity can do for your brand
  • How to communicate with consistency and credibility when a crisis reframes your reputation
  • What a brand identity that endures through disruption and recovery looks like in practice
  • How to build word-of-mouth systems that generate measurable, repeatable results
  • What structured marketing to produce reliable leads across multiple channels looks like
  • When to and how to partner with a digital marketing agency


Marketing for Leaders offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.

About The Authors

Meredith Dennis is a growth marketer and leadership professional with over two decades of experience in regulated B2B industries. She holds degrees in Marketing and Journalism as well as industry-leading ?certifications from the American Marketing Association, Digital Marketing Institute, Product Marketing Alliance, and Marketing AI Institute. She is the Founder and CEO of Compression Marketing, a firm centered around erasing complexity from the marketing process for entrepreneurs and small businesses.

Veronica “Niki” Fielding is CEO of Digital Brand Expressions (DBE) and publisher of the website A Better Paradigm. She also writes Niki’s Notes for Activating Your Best Self, a weekly e-briefing. With experience in Fortune 500 leadership, she has launched and led multiple ventures, including DBE, which delivers advanced search-engine and GenAI optimization for major brands. Her platforms champion life-enhancing business culture. She’s currently developing a novel and a multimedia work exploring hope and connectedness.

Sacha Awwa is a marketing strategist, founder of Sacha Awwa Marketing Group (SAMG), and host of the Uncomplicated Marketing podcast. Combining creative vision with data-driven strategy, she helps small businesses and startups cut through marketing noise and invest in what truly drives growth. Her mission: to end the epidemic of wasted marketing dollars and empower entrepreneurs to market with clarity and confidence.

 

Beth Ford is a seasoned sales and marketing executive with thirty-five-plus years in the real estate title industry. Known for driving growth and building lasting partnerships, she excels in strategy, branding, content creation, and client engagement across diverse sectors. A respected speaker and trainer, Beth shares insights on marketing and business development while remaining deeply active in her community. She enjoys family, travel, culture, great food, and meaningful conversations over a glass of good wine.

Laura Merritt brings a wealth of experience to the Advancing Organizational Excellence (AOE) team. Having served more than twenty years in PR for a global telecommunications company before joining AOE, she has unique expertise in managing a wide range of crises and developing and executing media strategies for initiatives ranging from product launches to major company announcements. Her expertise also includes artificial intelligence (AI), social media and leading campaigns ranging from product launches to company rebranding.

 

Jeanna Valenti is the principal of LightBox Media, a marketing and public relations firm based in Scottsdale, Arizona.  Her clients appear on The TODAY Show, BBC, The New York Times, Wall Street Journal, Forbes, and Oprah Winfrey’s platform.  She is a contributor to Marketing for Leaders: 11 Success Keys to Elevate You to the Next Level and holds a Master of Arts degree in Corporate Communications.  She is a certified mindfulness and meditation instructor, a Chopra-certified Seven Spiritual Laws of Yoga Instructor, a Reiki master, a TEDx Scottsdale Women Organizer, and the owner of Meditate Scottsdale. For more information, visit lightboxpr.com or theyogaofmarketing.com.

Dr. Dave Rodgers is a dynamic entrepreneur, CEO advisor, executive producer, and philanthropist. As Founder of Pure Genius Culture Change, he equips leaders and organizations to achieve exponential growth by transforming limiting mindsets into collaborative, future-driven habits for success. Renowned for his energetic speaking style and practical frameworks, Dr. Dave empowers individuals and teams worldwide to transcend barriers, align purpose with performance, and build cultures where thriving and abundance are not the exception, but the norm.

 

Shelby Jo Long is a Communication Professor, Consultant, and authority in corporate communications. She helps organizations use debate to spark innovation, strengthen connection, and drive growth. A professional speaker, international coach, and four-time international best-selling author, she works with CEOs, athletes, and influencers to expand their market presence. Across her work, Shelby guides clients in developing thought leadership and brand strategies that elevate their voice, broaden their impact, and create lasting transformation.

 

Kimberly A. Kayler is a veteran entrepreneur, marketing and crisis communications expert, and co-author of Leading with Marketing. Named one of the most influential people in the concrete construction industry, she runs a consulting firm, teaches in the University of Wisconsin’s MBA program, and leads a Yoga Alliance–recognized teacher training school. She lives in Wisconsin’s Northwoods with her husband and two dogs.

Dr. Matt Markel is a compelling TEDx speaker known for making complex topics clear and engaging. Rising from entry-level engineer to the C-suite, he has led multiple nine- and ten-figure businesses in technology and defense and is an accomplished investor. Through his unconventional Anti-preneur program, he reframes how professionals approach wealth, encouraging them to build financial independence from within their careers rather than quitting to pursue risky startups.

Josh Lyons mentors entrepreneurs and partners with leaders committed to building lives and businesses with purpose. He is guided by a strong passion to love God and mankind and a vision for every leader to love with excellence. Josh lives in Florida with his wife Amanda, their daughters Adeline, Felicity, and Belle, and their golden retriever. He enjoys walks in the rain and puddle-jumping with his family, sci-fi movies, drawing, and LitRPG books.

 

Dan Vega launched his first business at the age of nineteen and has been writing and speaking about business ever since. He has built success across sales, marketing, management, corporate restructuring, and consulting, and he is considered one of the nation’s leading experts in helping companies secure funding. Dan now owns several successful businesses and invests personally across multiple sectors, including film and television, technology, health, environmental ventures, spirits, art, and fashion.

Series by the Authors

Meredith Dennis

Veronica Fielding

Sacha Awwa

Beth Ford

Laura Merritt

Jeanna Valenti

Dave Rodgers

Shelby Jo Long

Kimberly Kayler

Matt Markel

Josh Lyons

Dan Vega

Product Details

  • Publisher: Indigo River Publishing (August 4, 2026)
  • Length: 198 pages
  • ISBN13: 9781969935466

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