Instead of encouraging companies to copy others, this book challenges you to embrace curiosity and measure it with the Net Curiosity Score.

Net Curiosity Score (NCS) isn’t just about change, it’s about curiosity as the key to navigating it. Many companies don’t measure curiosity, and this book aims to change that. NCS is vintage Rik Vera: direct and surprising. It’s not your typical business book, but a mix of personal stories, business insights, and philosophy. It reads smoothly and is full of practical tips, without the boring buzzwords. Instead of encouraging companies to copy others, this book challenges you to embrace curiosity and measure it with the Net Curiosity Score. That’s why the book doesn’t offer pre-packaged answers, but takes you on a journey of discovery through a network of “cycling nodes,” setting you on a path towards innovation. For those eager to measure curiosity, there’s also a handy NCS Playbook.

"Reading this book feels like a journey full of discoveries. It brilliantly shows how curiosity can fuel innovation, challenge norms, and support your company". – Karin Van Hoecke, General Manager Transformation & Data at KBC.

“Net Curiosity Score will drive positive behavioral change in these exciting yet uncertain times. Read the book and stay curious.” – Harry Demey, Co-Founder and CEO of advertising agency LDV United.

“It’s often advised not to fall down the rabbit hole like Alice did. I disagree. And I don’t think Rik would agree either. NCS is going to be Rik’s best book yet. Why? Because it forces companies to jump down the rabbit hole.” – ianka fleerackers, personal branding mentor, author, speaker, podcaster