Following his blockbuster biography of Steve Jobs, Walter Isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” (The Atlantic) story of the people who created the computer and the Internet.
What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?
The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens. Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.
This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” (The New York Times).
Innovators INTRODUCTION HOW THIS BOOK CAME TO BE The computer and the Internet are among the most important inventions of our era, but few people know who created them. They were not conjured up in a garret or garage by solo inventors suitable to be singled out on magazine covers or put into a pantheon with Edison, Bell, and Morse. Instead, most of the innovations of the digital age were done collaboratively. There were a lot of fascinating people involved, some ingenious and a few even geniuses. This is the story of these pioneers, hackers, inventors, and entrepreneurs—who they were, how their minds worked, and what made them so creative. It’s also a narrative of how they collaborated and why their ability to work as teams made them even more creative.
The tale of their teamwork is important because we don’t often focus on how central that skill is to innovation. There are thousands of books celebrating people we biographers portray, or mythologize, as lone inventors. I’ve produced a few myself. Search the phrase “the man who invented” on Amazon and you get 1,860 book results. But we have far fewer tales of collaborative creativity, which is actually more important in understanding how today’s technology revolution was fashioned. It can also be more interesting.
We talk so much about innovation these days that it has become a buzzword, drained of clear meaning. So in this book I set out to report on how innovation actually happens in the real world. How did the most imaginative innovators of our time turn disruptive ideas into realities? I focus on a dozen or so of the most significant breakthroughs of the digital age and the people who made them. What ingredients produced their creative leaps? What skills proved most useful? How did they lead and collaborate? Why did some succeed and others fail?
I also explore the social and cultural forces that provide the atmosphere for innovation. For the birth of the digital age, this included a research ecosystem that was nurtured by government spending and managed by a military-industrial-academic collaboration. Intersecting with that was a loose alliance of community organizers, communal-minded hippies, do-it-yourself hobbyists, and homebrew hackers, most of whom were suspicious of centralized authority.
Histories can be written with a different emphasis on any of these factors. An example is the invention of the Harvard/IBM Mark I, the first big electromechanical computer. One of its programmers, Grace Hopper, wrote a history that focused on its primary creator, Howard Aiken. IBM countered with a history that featured its teams of faceless engineers who contributed the incremental innovations, from counters to card feeders, that went into the machine.
Likewise, what emphasis should be put on great individuals versus on cultural currents has long been a matter of dispute; in the mid-nineteenth century, Thomas Carlyle declared that “the history of the world is but the biography of great men,” and Herbert Spencer responded with a theory that emphasized the role of societal forces. Academics and participants often view this balance differently. “As a professor, I tended to think of history as run by impersonal forces,” Henry Kissinger told reporters during one of his Middle East shuttle missions in the 1970s. “But when you see it in practice, you see the difference personalities make.”1 When it comes to digital-age innovation, as with Middle East peacemaking, a variety of personal and cultural forces all come into play, and in this book I sought to weave them together.
The Internet was originally built to facilitate collaboration. By contrast, personal computers, especially those meant to be used at home, were devised as tools for individual creativity. For more than a decade, beginning in the early 1970s, the development of networks and that of home computers proceeded separately from one another. They finally began coming together in the late 1980s with the advent of modems, online services, and the Web. Just as combining the steam engine with ingenious machinery drove the Industrial Revolution, the combination of the computer and distributed networks led to a digital revolution that allowed anyone to create, disseminate, and access any information anywhere.
Historians of science are sometimes wary about calling periods of great change revolutions, because they prefer to view progress as evolutionary. “There was no such thing as the Scientific Revolution, and this is a book about it,” is the wry opening sentence of the Harvard professor Steven Shapin’s book on that period. One method that Shapin used to escape his half-joking contradiction is to note how the key players of the period “vigorously expressed the view” that they were part of a revolution. “Our sense of radical change afoot comes substantially from them.”2
Likewise, most of us today share a sense that the digital advances of the past half century are transforming, perhaps even revolutionizing the way we live. I can recall the excitement that each new breakthrough engendered. My father and uncles were electrical engineers, and like many of the characters in this book I grew up with a basement workshop that had circuit boards to be soldered, radios to be opened, tubes to be tested, and boxes of transistors and resistors to be sorted and deployed. As an electronics geek who loved Heathkits and ham radios (WA5JTP), I can remember when vacuum tubes gave way to transistors. At college I learned programming using punch cards and recall when the agony of batch processing was replaced by the ecstasy of hands-on interaction. In the 1980s I thrilled to the static and screech that modems made when they opened for you the weirdly magical realm of online services and bulletin boards, and in the early 1990s I helped to run a digital division at Time and Time Warner that launched new Web and broadband Internet services. As Wordsworth said of the enthusiasts who were present at the beginning of the French Revolution, “Bliss was it in that dawn to be alive.”
I began work on this book more than a decade ago. It grew out of my fascination with the digital-age advances I had witnessed and also from my biography of Benjamin Franklin, who was an innovator, inventor, publisher, postal service pioneer, and all-around information networker and entrepreneur. I wanted to step away from doing biographies, which tend to emphasize the role of singular individuals, and once again do a book like The Wise Men, which I had coauthored with a colleague about the creative teamwork of six friends who shaped America’s cold war policies. My initial plan was to focus on the teams that invented the Internet. But when I interviewed Bill Gates, he convinced me that the simultaneous emergence of the Internet and the personal computer made for a richer tale. I put this book on hold early in 2009, when I began working on a biography of Steve Jobs. But his story reinforced my interest in how the development of the Internet and computers intertwined, so as soon as I finished that book, I went back to work on this tale of digital-age innovators.
The protocols of the Internet were devised by peer collaboration, and the resulting system seemed to have embedded in its genetic code a propensity to facilitate such collaboration. The power to create and transmit information was fully distributed to each of the nodes, and any attempt to impose controls or a hierarchy could be routed around. Without falling into the teleological fallacy of ascribing intentions or a personality to technology, it’s fair to say that a system of open networks connected to individually controlled computers tended, as the printing press did, to wrest control over the distribution of information from gatekeepers, central authorities, and institutions that employed scriveners and scribes. It became easier for ordinary folks to create and share content.
The collaboration that created the digital age was not just among peers but also between generations. Ideas were handed off from one cohort of innovators to the next. Another theme that emerged from my research was that users repeatedly commandeered digital innovations to create communications and social networking tools. I also became interested in how the quest for artificial intelligence—machines that think on their own—has consistently proved less fruitful than creating ways to forge a partnership or symbiosis between people and machines. In other words, the collaborative creativity that marked the digital age included collaboration between humans and machines.
Finally, I was struck by how the truest creativity of the digital age came from those who were able to connect the arts and sciences. They believed that beauty mattered. “I always thought of myself as a humanities person as a kid, but I liked electronics,” Jobs told me when I embarked on his biography. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.” The people who were comfortable at this humanities-technology intersection helped to create the human-machine symbiosis that is at the core of this story.
Like many aspects of the digital age, this idea that innovation resides where art and science connect is not new. Leonardo da Vinci was the exemplar of the creativity that flourishes when the humanities and sciences interact. When Einstein was stymied while working out General Relativity, he would pull out his violin and play Mozart until he could reconnect to what he called the harmony of the spheres.
When it comes to computers, there is one other historical figure, not as well known, who embodied the combination of the arts and sciences. Like her famous father, she understood the romance of poetry. Unlike him, she also saw the romance of math and machinery. And that is where our story begins.
Walter Isaacson, University Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine. He is the author of Leonardo da Vinci; The Innovators; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; and Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. Facebook: Walter Isaacson, Twitter: @WalterIsaacson
“[A] sweeping and surprisingly tenderhearted history of the digital age . . . absorbing and valuable, and Isaacson’s outsize narrative talents are on full display. Few authors are more adept at translating technical jargon into graceful prose, or at illustrating how hubris and greed can cause geniuses to lose their way. . . . The book evinces a genuine affection for its subjects that makes it tough to resist . . . his book is thus most memorable not for its intricate accounts of astounding breakthroughs and the business dramas that followed, but rather for the quieter moments in which we realize that most primal drive for innovators is a need to feel childlike joy.”
– New York Times Book Review
“The Innovators . . . is riveting, propulsive and at times deeply moving. . . . One of Isaacson’s jealousy-provoking gifts is his ability to translate complicated science into English—those who have read his biographies of Einstein and Steve Jobs understand that Isaacson is a kind of walking Rosetta Stone of physics and computer programming. . . . The Innovators is one of the most organically optimistic books I think I've ever read. It is a stirring reminder of what Americans are capable of doing when they think big, risk failure, and work together.”
– Jeffrey Goldberg, The Atlantic
“A sprawling companion to his best-selling Steve Jobs . . . this kaleidoscopic narrative serves to explain the stepwise development of 10 core innovations of the digital age — from mathematical logic to transistors, video games and the Web — as well as to illustrate the exemplary traits of their makers. . . . Isaacson unequivocally demonstrates the power of collaborative labor and the interplay between companies and their broader ecosystems. . . . The Innovators is the most accessible and comprehensive history of its kind.
– The Washington Post
“Walter Isaacson has written an inspiring book about genius, this time explaining how creativity and success come from collaboration. The Innovators is a fascinating history of the digital revolution, including the critical but often forgotten role women played from the beginning. It offers truly valuable lessons in how to work together to achieve great results.”
– Sheryl Sandberg
“Isaacson provides a sweeping and scintillating narrative of the inventors, engineers and entrepreneurs who have given the world computers and the Internet. . . . a near-perfect marriage of author and subject . . . an informative and accessible account of the translation of computers, programming, transistors, micro-processors, the Internet, software, PCs, the World Wide Web and search engines from idea into reality. . . . [a] masterful book.”
– San Francisco Chronicle
“A panoramic history of technological revolution . . . a sweeping, thrilling tale. . . . Throughout his action-packed story, Isaacson . . . offers vivid portraits—many based on firsthand interviews—[and] weaves prodigious research and deftly crafted anecdotes into a vigorous, gripping narrative about the visionaries whose imaginations and zeal continue to transform our lives.”
– Kirkus Reviews, starred review
“A remarkable overview of the history of computers from the man who brought us biographies of Steve Jobs, Benjamin Franklin, Albert Einstein, and Henry Kissinger . . . Isaacson manages to bring together the entire universe of computing, from the first digitized loom to the web, presented in a very accessible manner that often reads like a thriller.”
– Booklist (starred review)
“Anyone who uses a computer in any of its contemporary shapes or who has an interest in modern history will enjoy this book.”
– Library Journal (starred review)
“The history of the computer as told through this fascinating book is not the story of great leaps forward but rather one of halting progress. Journalist and Aspen Institute CEO Isaacson (Steve Jobs) presents an episodic survey of advances in computing and the people who made them, from 19th-century digital prophet Ada Lovelace to Google founders Larry Page and Sergey Brin. . . . Isaacson’s absorbing study shows that technological progress is a team sport, and that there’s no I in computer.”
– Publishers Weekly
“Isaacson succeeds in telling an accessible tale tailored to a general interest audience. He avoids the overhyped quicksand that swallows many technology writers as they miscast tiny incremental advances as ‘revolutionary.’ Instead Isaacson focuses on the evolutionary nature of progress. The Innovators succeeds in large part because Isaacson repeatedly shows how these visionaries, through design or dumb luck, were able to build and improve on the accomplishments of previous generations.”
– Miami Herald
“. . . sharing their joy, [Isaacson] captures the primal satisfaction of solving problems together and changing the world. . . . In a way, the book is about the complex lines of force and influence in male friendships, the egging each other on and ranking each other out.”
– Bloomberg Business Week
“[Isaacson’s] careful, well-organized book, written in lucid prose accessible to even the most science-challenged, is well worth reading for its capable survey of the myriad strands that intertwined to form the brave new, ultra-connected world we live in today.”
“If you think you know everything about computers, read The Innovators. Surprises await on every page.”
– Houston Chronicle
“The Innovators . . . does far more than analyze the hardware and software that gave birth to digital revolution – it fully explores the women and men who created the ideas that birthed the gadgets. . . . Isaacson tells stories of vanity and idealism, of greed and sacrifice, and of the kind of profound complexity that lies behind the development of seemingly simple technological improvements. . . . Isaacson is skilled at untangling the tangled strands of memory and documentation and then reweaving them into a coherent tapestry that illustrates how something as complicated and important as the microchip emerged from a series of innovations piggybacking off of one another for decades (centuries, ultimately.) . . . It’s a portrait both of a technology, and the culture that nurtured it. That makes it a remarkable book, and an example for other would-be gadget chroniclers to keep readily at hand before getting lost in a labyrinth of ones and zeros – at the expense of the human beings who built the maze in the first place.”
– Christian Science Monitor
"[A] tour d’horizon of the computer age . . . [The Innovators] presents a deeply comforting, humanistic vision: of how a succession of brilliant individuals, often working together in mutually supportive groups, built on each others’ ideas to create a pervasive digital culture in which man and machine live together in amicable symbiosis. . . . a fresh perspective on the birth of the information age."
– Financial Times
“A sweeping history of the digital revolution, and the curious partnerships and pulsing rivalries that inhabit it.”
“Steve Jobs’s biographer delivers a fascinating, informative look at the quirky ‘collaborative creatures’ who invented the computer and Internet.”
“[T]his is the defining story of our era, and it’s here told lucidly, thrillingly and—because the bright ideas generally occur to human beings with the quirks, flaws and foibles that accompany overdeveloped intellect—above all, amusingly.”
– The Guardian
“If anyone in America understands genius, it’s Walter Isaacson.”
“Mr. Isaacson's fine new book, The Innovators, is a serial biography of the large number of ingenious scientists and engineers who, you might say, led up to Jobs and his Apple co-founder Steve Wozniak.”
– Steven Shapin, Wall Street Journal
“…a project whose gestation preceded Steve Jobs and whose vision exceeds it.”
– New York Magazine
“For a book about programmers and algorithms, ‘The Innovators’ is a lively, enthusiastically written tale and a worthwhile read, not only for tech-heads but for anyone interested in how computers got into our pockets and how innovation works.”
– Aspen Times
“[a] landmark new work . . . In this often surprising history, Isaacson offers an encyclopedic account of the technological breakthroughs that made modern computers and networks possible: programming, transistors, chips, software, graphics, desktop computers, and the Internet.”
– Boston Globe
“The brilliant Isaacson follows his mega-selling 2011 biography of Apple founder Steve Jobs with this detailed account of the legendary and unsung people who invented the computer and then the Internet.”
– Sacramento Bee
“The argument against the great man theory of invention is not new. But the main merit of Walter Isaacson’s The Innovators is to show that this is particularly true in information technology—despite the customary lionisation of many of its pioneers, from Babbage and Alan Turing to Bill Gates and Linus Torvalds. . . . Mr Isaacson excels at explaining complex concepts.”
– The Economist
“Walter Isaacson is the best possible guide to this storm. He interrupted work on [The Innovators] book to write the standard biography of Steve Jobs, having previously written lives of Einstein, Benjamin Franklin and Kissinger. His approach involves massive research combined with straight, unadorned prose and a matter-of-fact storytelling style. . . . the directness of his approach makes for clarity and pace.”
– Bryan Appleyard, The Sunday Times
“Isaacson’s book offers a magisterial, detailed sweep, from the invention of the steam engine to the high-tech marvels of today, with profiles of the great innovators who made it all happen. Among the book’s excellent advice is this gem from computing pioneer Howard Aiken: ‘Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.’”
– Daily News (Bowling Green, Kentucky)
“In The Innovators, Isaacson succeeds infilling our knowledge gap by crafting a richly detailed history that traces the evolution of these modern tools and pays homage to the people whose names and contributions to computer science are little-known to most of us. . . . The Innovators is as much about the essence of creativity and genius as it is about cathode tubes, binary programs, circuit boards, microchips and everything in between.”
“A sweeping history of the digital revolution, and the curious partnerships and pulsing rivalries that inhabit it.”
“If anyone could compress all that into a readable narrative, it would be Isaacson, the former managing editor of Time and author of magnificent biographies of Albert Einstein and Steve Jobs….The Innovators shows Isaacson at his best in segments where his talents as a biographer have room to run.”
– Dallas Morning News
“Fueled by entertaining anecdotes, quirky characters and a strong argument for creative collaboration, The Innovators is a fascinating history of all things digital, even for readers who align themselves more with Lord Byron than with his math-savvy daughter.”
– Richmond Times-Dispatch
“a significant addition to [Isaacson’s] list of best-selling nonfiction works with The Innovators. . . .Isaacson thoroughly examines the lives of such landmark personalities as Alan Turing, John von Neumann, J.C.R. Licklider, Robert Noyce,Bill Gates, Steve Wozniak, Tim Berners-Lee, Jobs and others. The most well-read of technocrats will still learn a lot from these thoroughly researched 542 pages. He shows with repeated examples that an Aha moment often went nowhere without the necessary collaborators to help flesh out the idea, or make it producible, or sell it. Collaboration is, indeed, a major theme of the book. . . . [The Innovators] reads as easily as the best of them. Isaacson truly has earned his spot on the best-seller lists.”
– Charleston Post and Courier
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