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The Mind Is Burning

Losing my Father to a Cult and Dementia

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About The Book

From the creator of the #1 hit podcast Dear Franklin Jones, this moving audio memoir follows Jonathan Hirsch’s experience caring for his father battling dementia, his childhood in a cult in Northern California, and the complicated journey of losing a loved one who mistreated you.

On April 9th, 2019, Jonathan got the dreaded call: his father Thomas had been rushed to the ER. He’d known for a while that Thomas’s health was in decline, but at this pivotal moment, he had no choice but to step into the role of caretaker—a role Thomas himself was never able to grasp.

In The Mind is Burning, Jonathan recounts the stranger-than-fiction true story of the Hirsch family. Thomas was a Hungarian refugee turned spiritual seeker, and Jonathan was along for the ride as his parents chased the high of enlightenment, vacillating between following their doctrine to earn affection and finding his own voice. Thomas’s quest eventually led them to Franklin Jones: known as either a charismatic, eccentric guru or a cult leader and sexual predator, depending on whether you were inside or outside his orbit.

Jonathan left home the day he turned eighteen, but almost twenty years later, he was pulled back into the chaotic fold when, just as he approached the biggest milestone of his career, Thomas was diagnosed with dementia. He became one of millions of Americans in the “sandwich generation”: middle-aged adults simultaneously responsible for young children and aging parents. For Jonathan especially, that duty of care was fraught with emotional landmines, every impossible hardship of the present dredging up painful memories from the past—memories that were slipping away from Thomas day by day.

This poetic yet propulsive memoir was created for the listening experience, and poses the question: What do we owe each other as family?

About The Author

Jonathan Hirsch is an award-winning podcast producer, executive, and host. He is the founder of Neon Hum Media, a partner company with Sony Music Entertainment. He has worked on over 100 shows, with a dozen #1 podcasts including Bag Man with Rachel Maddow, Dateline’s The Thing About Pam with Keith Morrison, Very Scary People with Donnie Wahlburg, and Murder on the Towpath with Soledad O’Brien. He is the creator of the original series Smoke Screen, now in its seventh season, which includes the investigative podcast documentaries Fake Priest, I Am Rama, The Sellout, Deadly Cure, and most recently the hit series Betrayal on the Bayou. He is a Peabody-nominated producer, and the recipient of the Green Eyeshade, Edward R. Murrow, and duPont Awards for his reporting and production.

About The Reader

Jonathan Hirsch is an award-winning podcast producer, executive, and host. He is the founder of Neon Hum Media, a partner company with Sony Music Entertainment. He has worked on over 100 shows, with a dozen #1 podcasts including Bag Man with Rachel Maddow, Dateline’s The Thing About Pam with Keith Morrison, Very Scary People with Donnie Wahlburg, and Murder on the Towpath with Soledad O’Brien. He is the creator of the original series Smoke Screen, now in its seventh season, which includes the investigative podcast documentaries Fake Priest, I Am Rama, The Sellout, Deadly Cure, and most recently the hit series Betrayal on the Bayou. He is a Peabody-nominated producer, and the recipient of the Green Eyeshade, Edward R. Murrow, and duPont Awards for his reporting and production.

Product Details

  • Publisher: Simon & Schuster Audio Originals (May 13, 2025)
  • Runtime: 7 hours and 46 minutes
  • ISBN13: 9781797190464

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Raves and Reviews

"In this moving memoir, a son embarks on a journey to understand and come to terms with the man who raised him, haunted by the echoes of a complicated childhood. An impactful listen that will make you think twice (or thrice!) before joining a cult."

– Mara Altman, co-author of Episodes: The True Story of Two Friends & One Diagnosis

"Anyone who has had to deal with painful family relationships (so, everyone) will appreciate how Jonathan Hirsch wrestles with his. This brave audiobook will help others understand how fierce the pull of family can be."

– Meg Kissinger, author of While You Were Out: An Intimate Family Portrait of Mental Illness in an Era of Silence

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