Bruce Friedrich

About The Author

Bruce Friedrich is the founder and president of the Good Food Institute (GFI), a global science think tank with more than 230 full-time team members, the plurality scientists. Climate charity evaluator Giving Green recommends GFI as a top six charity for climate impact, highlighting its “successful track record, breadth of expertise, and strategic approach,” and calling it “a powerhouse in alternative protein thought leadership and action.”

Bruce has written for The Wall Street JournalForeign PolicyWiredNature, and more. His TED Talk has been viewed more than 2.4 million times and translated into 30 languages. He has appeared on The Ezra Klein ShowTED Radio HourNew Yorker Radio Hour, and Sam Harris’s Making Sense podcast, among others. 

Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College.

Books by Bruce Friedrich

Meat

How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future

This packed account makes food science feel like an urgent and essential undertaking." —Publishers Weekly (Top 10 New Release in Science)

“[Meat] has broad appeal.” –Nature (Included in “Best Science Picks”)

“What [Friedrich] sets out to acco...
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