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Emmanuel Probst

Emmanuel’s background combines over 15 years of market research and marketing experience
with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full
understanding of their customer’s journey. This encompasses brand awareness to purchase
and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer package goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches Consumer Market Research at the University of California at Los
Angeles (UCLA), and writes about consumer psychology for numerous publications.

Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a
Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

Books by Emmanuel Probst