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Mike Paton
Books by Mike Paton
Start with Who
How Small to Medium Businesses Can Win Big with Trust and a Story
Foreword by Mike Paton
Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketin...