Rob Fitzpatrick

About The Author

Rob Fitzpatrick is an entrepreneur and author whose practical guides—most notably The Mom Test—are widely used by founders, product teams, and startup programs worldwide. His work is taught at universities including Harvard and MIT and used by companies such as Shopify and Skyscanner. He focuses on clear, field-tested advice that helps people avoid costly mistakes and build better products.

Books by Rob Fitzpatrick

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

By Rob Fitzpatrick
Revised and Expanded Edition.

Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.

THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask b...
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