The central message of this Special Report is one of empowerment: taking control of your own business profile and leveraging it in a way that is best calculated to achieve maximum impact. I recommend it highly to all aspiring and established professionals seeking both to make a name for themselves in their chosen field, and to grow their business successfully.

– Mark Craggs, Partner, Norton Rose Fulbright

I really like the way the book was pitched. It takes a “help clients help you” perspective, encouraging you to take control of your professional profile rather than leaving it to fate. Rebecca Harding does a good job of providing practical tips to help you think beyond the narrative in term of putting your plans into action, which will be very useful for lawyers. I also found it helpful that the author tried to spin it around so one looks at, for example, self-promotion in a more positive light. It is not something that comes naturally but the author is right in pointing out that you wouldn't judge others in this way. I also found it enlightening that the author takes a “friends first, business second” perspective, i.e. still being professional as well as warm and kind, something I really think is important, and the importance of personality in terms of building your brand; that emotional connections are also important even in building business relationships.

– Helen Greenfield, Director, Family Law in Partnership