In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.
Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."
Business WeekComeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.
Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.