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"F"-It-Less

18 F-Words to Reframe and Repurpose Your Life

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What does it take to say “F-it!” and really mean it? To walk away from the circumstances that have you stuck in neutral, or worse, headed in the wrong direction? To reroute your life along a smoother path toward success? To live an “F”-It-Less life?

Have you ever just thrown your hands in the air and said “F”-It!? Been tempted to give in to someone or something you’ve been resisting? Or worse, found yourself backed into changes, circumstances, or even a life you didn’t ask for?

If so, you are not alone. But thankfully, there is now a powerful way to never have to say “F-It!” again. It begins with reframing the ‘f’ word . . . and ultimately leads to reframing your life. It’s a method designed to help you choose the life you want to live, rather than blindly accepting the one you’ve got.

Shaun Rawls, popular motivational speaker and founder of Atlanta’s #1 real estate firm, devised this method during one of the most trying, yet triumphant periods of his life. In “F”-It Less he offers a whole new lexicon of F-words more powerful than the one we all already know. By employing each thoughtfully and practically in your life you can begin to craft the existence you’ve always dreamed of. During his own transformation, words such as ‘fragmented’, ‘frustrated’, ‘fractured’, and ‘failed’ helped him identify where he was in the moment and to earnestly assess where he’d gone wrong in the past. In time he enjoyed days that were ‘fine’ or even ‘fantastic’. Prioritizing words such as ‘float,’ ‘family,’ ‘faith,’ ‘fun,’ and ‘freedom,’ reminded him of his destination, while words such as “find,” “forgive,” “forget,” “fix,” and “foxhole” helped him to get there faster. What he discovered is that these F-words can draw us back into alignment with our purpose and goals, enabling us to live a more intentional and rewarding life—the life of our dreams.

In this infinitely empowering book, Rawls shares both his story and his method with you, boldly encouraging you to use these words to examine your own life too—to see if it is one you consciously crafted or one you simply allowed to unfold. To decide whether you’re living how you really want to live or if there is still much more work to be done. He challenges you to truly listen to your heart and gut, and to honestly acknowledge the areas of our life where you’ve compromised love and happiness for money, safety, security, or worse, fear. He coaxes you not to let our best life pass you by, but rather to proactively attain the life you really want. By sharing some of his greatest lessons, Rawls aims to help you avoid some of the same obstacles he’s encountered and to live what he refers to as an “F-it-less” life—the life we’re all entitled to discover, explore, and fulfill for ourselves.

Saying, “F-It!” doesn’t always have to mean you are giving in or giving up. With the right tools, it can actually mean you are ready to pursue a better life— one of greater ease, meaning, and purpose. A truly F-It-Less life.

Shaun Rawls is the founder and CEO of Rawls Consulting, a progressive, growth-minded organization that invests in people, businesses, and all aspects of residential and commercial real estate. Rawls is a highly sought-after national speaker. Rawls spent 25 years working in real estate, ultimately building Atlanta’s #1 residential real estate firm, The Rawls Group of Keller Williams. Having met many of his professional goals, Rawls made a deliberate choice to shift his attention out of the daily operations of his firm and into new ways he could add even more value to others. The Rawls Group of Keller Williams has over 2,000 agents producing more than $4 billion in annual sales. It consistently ranks among the best-performing companies in the Keller Williams system. The Rawls Group won the award for Atlanta’s Best Place to work among all companies in Georgia for an unprecedented five years in a row from 2009 to 2013. In addition to his Atlanta-based real estate empire, Shaun traveled the country as a national speaker, trainer, and consultant for Keller Williams and was a co-regional owner in Keller Williams in New York, New Jersey, and Connecticut from 2010 to 2015. He has been recognized by Real Trends as one of the Top 40 real estate brokers in America and one of the Top 200 most powerful people in real estate by Swanepoel. Shaun is married to Jeri and they live in Atlanta, Georgia, together with their blended family, which is comprised of five beautiful children: Noble, Steel, Jacob, Andrew, and Sarah. Shaun enjoys spending time with his family at the beach, riding his motorcycle, playing tennis, traveling, being active, and living life to the fullest. Shaun has an Industrial Management degree from the Georgia Institute of Technology.