“By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs while also charting the evolution of marketing technology and the rise of marketing operations, Qaqish presents a clear case for why status quo is no longer an option. The book delivers a fresh perspective and definitive playbook on the critical need and road map to success for creating a best-in-class marketing operations organization.” —Julia Stead, chief marketing officer, Allocadia

“In her newest book, Dr. Debbie Qaqish has written the manual for marketing operations (MO) leaders and marketing executives to lead the charge in driving successful change with technology, data, process and high-performing teams. In a world where marketers are increasingly accountable for driving revenue and better enterprise-wide decision-making, she clearly lays out where to focus your energy and the pitfalls to avoid.” —David Alexander, vice president of marketing, F5

“Modern marketing leaders are driven by the complex, dynamic, and interconnected digital customer. The next-generation performance marketers are now responsible for revenue operations, customer experiences, talent management, and a brand’s emotional quotient. Dr. Qaqish’s book wonderfully explores these elements and more to help you accelerate through the barriers necessary to gain that seat at the table.” —Anand Thaker, strategic executive advisor and MarTech industry insider