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Published by Leaders Press
Distributed by Simon & Schuster


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About The Book

For the sleeping giants of our workforce pursuing a more productive life, HABITS OF SUCCESS is an anthology illuminating the varieties of choices, habits and strategies that lead to the same goal: success.


As the world resumes from a year and a half of pandemic disruption, we find ourselves wondering what to do next? Should we go back to normal or move forward to better? How do we maximize our time and efforts to find our most successful selves?

What habits will sustain that success the next time our world is shaken up?

You will find these answers reading the brilliant contributors to HABITS OF SUCCESS. This anthology draws wisdom from over a dozen exceptional leaders, ranging from CEOs to Coaches to world-changers. Habits of Success presents a diverse array of habits that you may choose to suit your concept of success.

Each chapter in Habits of Success will shed light on different methods for acquiring habits and how to utilize them on your path to success:
  • Adopt the habit of understanding what success means to you.
  • Practice the habit of taking risks, knowing when to diverge from the traditional path and experience the life you’ve always wanted to live.
  • Thrive through the habit of adaptation to stay productive even as your world turns completely upside down.
  • Develop daily habits of planning to improve collaborations with yourself, your coworkers, and your family.
  • Embrace the habit of renewal as you evolve into this next chapter of life.

As the world restarts, take this opportunity to assess the path you are on. Are you taking the most efficient path? How certain are you that success awaits and the end of this journey?

Fortunately, habits are products of behavior. You can always adapt them to suit the situation and goals. What habits will accompany you on the next leg of your journey?

Get a copy of Habits of Success and pave your path to success today!


You Create Your Success Twice 
Alinka Rutkowska 

Alinka Rutkowska is the CEO of Leaders Press (, a USA Today and Wall Street Journal best-selling press, where she helps entrepreneurs create books from scratch and then launches them to bestseller status with a one hundred percent success rate. She has worked with top business leaders such as Po Chung, co-founder of DHL International; Mark Nureddine, CEO of Bull Outdoor Products; and Christopher Catranis, co-founder and COO of Babylon Telecommunications. Leaders Press releases have landed on bookshelves together with Nobel Prize winners and World Economic Forum speakers. Her mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030.

Alinka is an official member of the Forbes Business Council, and her cutting-edge book creation process has been featured in Entrepreneur magazine. Visit to learn more about Alinka, Leaders Press, and how this anthology and many of the solo books of the entrepreneurs featured within were created.

Your Regular Morning? 

As soon as you wake up you reach for your phone. You look at the number next to the envelope icon. Two hundred and fifty messages have arrived while you were sleeping. You click on the icon and start scrolling. A deal you were hoping to close just fell through. A client is demanding to meet ASAP. A team member working on that client’s project is requesting to extend their delivery deadline. Some good things have happened, too, but you obviously need to put out those fires first. 

You start answering your emails on the way to the bathroom and continue while you’re there. You have breakfast, worried about everything you need to handle today. You scroll your email feed and multitask that with scrolling social media and the news.

By the time you get to your desk to start your workday, you’re already exhausted and in firefighting mode. You’ve been extinguishing fires all morning, and feel frustrated and overwhelmed during lunch (a takeaway sandwich) and all afternoon. You get to the evening and realize you never had time to think about that new lead-gen strategy you wanted to test.

Does this sound like a version of you? 

It’s all habit.

And it can all be changed.

You Create Everything Twice
Habits are things we repeatedly do and we’re all creatures of habit. What we do is a result of what we think, so everything is created twice. When you want coffee in the morning, you first think about its taste, smell, and effect (you create the coffee in your mind). You then go to the kitchen and actually make it (so that’s the second time you actually create it).

We are what we think, so what we put in our minds is what we then manifest in reality. In other words, our happiness, abundance, and health are a function of the quality of our thoughts. You don’t have to work more to become wealthier. You have to think higher quality thoughts.

I double my business every year (we’re at seven figures now) and I do not work more; if anything, I work less. But the quality of my thinking, as a result of my habits (and as a result, my reality), is constantly increasing.

Let me walk you through my day. It took me a while to create what works for me. See if there’s anything you could emulate to get an immediate boost in your results.

Tiny Habits

Pick just one thing and start doing it after another habit you’ve already created. For example, if you want to do a mind movie, anchor it as a behavior you will do immediately after turning on your computer. Once you do that without thinking, add another habit in the sequence. Make it as easy as possible so that it sticks. I took BJ Fogg’s training on tiny habits and it’s a great methodology that works. Check out BJ’s book Tiny Habits: The Small Changes That Change Everything for more information on this technique.

Let’s begin.

My Morning Routine

The first forty minutes of my day are sacred. I wake up before anybody else at my home (at 6:30 a.m.). I start with a glass of water with lemon which I drink outside while admiring the scenery (ocean views definitely help with that). Then I head to the garden in any weather (unless it’s really pouring) and go for it.
  • I do a seven minute qigong practice (based on the 30-Day Challenge with Lee Holden, whom I met at an event).
  • I spend ten minutes meditating (based on The 6 Phase Meditation by Mindvalley founder and CEO Vishen Lakhiani).
  • I practice eight minutes of Wim Hof breathing with breath hold (makes you live longer!) using the Wim Hof method app (

These activities don’t add up to forty minutes. As you can see, I put in a margin of time in case I want to spend longer than noted on any of these activities.

(Do any of these immediately resonate with you? If so, add it to your morning routine!)

Now that I’m grounded and awake, I’m ready to start my day! 

Mind Movie

When I actually sit down at my desk at around 8:00 a.m. I start with my mind movie. It’s a two-minute movie I put together myself with images, music, and affirmations that describes everything I want to be. The mind movie works; I’ve already had to change my financial goals twice… because I reached them!

Why a mind movie? People spend hours a day watching and reading news that gives them nothing but negativity. The news show a very narrow slice of life that probably has nothing to do with individual reality. Rather than allowing myself to be programmed, I create my own programming. 

Your happiness is a direct result of your thoughts, and if you’re focused on the negative how can you be happy?

Important vs. Urgent 

After the two-minute mind movie (it’s short, but it required its own paragraph above!) I get to work. I turn on, functional music which enhances my thinking, and I get started with the important (not the urgent). Everything that’s urgent can wait until after lunch. The important things are what grow my business.

I have one spreadsheet with just a few lines on it with weekly targets. The most important line is revenue. I have an annual goal which I divide by week. Every Monday (actually, even the week before) I look at my goal and how much recurring revenue will come in to meet it. I then determine how much new business I need to sell in order to meet my goal.

There are lag measures and lead measures. A lag measure is last week’s revenue. It already happened and I can’t change it. A lead measure is what predicts this week’s revenue: the number of cold messages scheduled, the number of initial calls on the calendar, the number of sales calls scheduled, the number of agreements that are out to be signed, the types of promotions I can run.

I spend my morning by looking at lead measures and making sure we hit our revenue goal by the end of the week. I do this every morning. Then I go on to other important things, such as testing a new lead generation strategy, making sure the team is doing their best, brainstorming potential new services, all things that will grow our business.

If I’m done with the important before my morning work segment is over, I’ll get to the urgent. If not, it will be time for my noon swim.

Cold Water Swimming

I live by the sea and swim every day. Whether the water temperature is 26°C (80°F) or 13°C (55°F), I go for a swim. I even created a local “polar bear” group of amazing individuals who swim with me in the cold water. It’s a thrilling experience, which perfectly divides my day. When you get into cold water (no wetsuits!), all you think about is survival. Your blood stops flowing to your toes and fingers, supplying your heart and brain, and endorphins kick in and life is bliss. It’s always a challenge to get in and sometimes, while I’m knee deep, I think about turning around and getting dressed. I never do. I always jump in. It’s a win that I gift myself every day. It reminds me that our moments add up and become days, those days become weeks, months, years and that adds up to our lives.

If you want to enjoy your life, you need to enjoy your now.

Check out information on Wim Hof, also known as The Iceman, to learn about the phenomenal benefits of cold water swimming. One of the widely-studied benefits of cold water swimming is that it boosts your immune system. I haven’t had a cold since I started swimming in cold water. If you prefer not to take the plunge right away, you can start with cold showers (which I also take every day).

Lunch Segment

Remember the quick sandwich in our introduction? That’s not going to happen. Lunch is to be celebrated (I live in Italy so that’s obvious here) and I take a full hour for lunch. Whether my husband is at home and we eat together, or I’m on my own and watch something funny on Netflix, I enjoy lunch.

I do take a quick nap (ten to fifteen minutes) and turn on a Mindvalley meditation after lunch before I get into my next work segment.


I get back to work (it feels more like play for me) and now I deal with the urgent. I allocate one to two hours. I do it knowing that all the important stuff has already been taken care of. It’s like that pebbles in the jar example: if you first put sand in your jar, there’s no space for the big stones (the things that move your business forward). You need to put the big stones in first (the important) and then allow the little pebbles and the sand to fill the space around them.

Offline Segment 

Once my urgent work has been completed, it’s my time with the kids. I call my family, I hang out with friends, and I DO NOT look at my email.

Meetings Segment

Since I live in Europe and work mostly with the US, my calls are held in the evenings. I look forward to them and enjoy them (like I do my entire day). And I come to these meetings grounded. Ninety-nine percent of my interactions with clients, partners, suppliers, and team members are positive. I’d say that’s because ninety-nine percent of my thinking is positive.

But I do get the one percent.

I recently had a disagreement with an influencer someone connected me with. Our mutual connection wanted to understand what had happened. It’s not necessarily a pleasant call, but I came in happy and actually looking forward to the conversation. The mutual connection said that while the influencer screamed at him, I came in grounded, clear, and positive. The call ended with him referring two more people to me. He said he liked to work with people who keep their cool.

Now you know where my cool comes from! 

A New Day 

So now imagine this. Before you go to sleep, you put your phone on flight mode. You do the six phase meditation (or any meditation) and you visualize a restful night and a great day. Once you wake up, you put your feet on the ground and say, “It’s going to be a great day.” (This is the Maui Habit from Tiny Habits: The Small Changes That Change Everything.)

You do your morning routine (I suggest reading The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Before 8AM by Hal Elrod).

You don’t turn on your phone until you’re done with your morning routine.

You look at your day and prioritize your tasks, doing the most important first. Whenever you feel overwhelmed, you do a quick meditation, or watch your mind movie, or simply take three deep breaths (I tell my five-year-old to take deep breaths whenever he throws a fit and it always calms him down).

You take the time to realize that your life is a sum of now moments, so you look for things to delight you in every moment (at least when you remember to look for them…).

You’ve created new habits.

Habits of success.

About The Authors

Alinka Rutkowska is the CEO of Leaders Press a USA Today and Wall Street Journal bestselling press, where she helps entrepreneurs create books from scratch and then launches them to bestseller status with a 100 percent success rate. She has helped more than 172 authors get on the USA Today and Wall Street Journal bestseller lists. Her mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030.

Alinka is an official member of the Forbes Business Council, and her cutting-edge book creation process has been featured in Entrepreneur magazine. 

To learn more about Alinka, Leaders Press, and how this anthology and many of the solo books of the entrepreneurs featured here were created, visit

Andreas Schweitzer is the Founder and Managing Director of Arjan Capital Ltd, a London-based corporate advisory and trade finance firm, and its new trade finance initiative concept ARTIS TRADE INVEST. 

Arjan is regulated by the UK Financial Conduct Authority (FCA), serving mainly midsize and large-cap companies in Europe, the Middle East, Central Asia and Africa.

Previously, Schweitzer created and managed a $200 M market-timing fund. He has held management positions at Jacobs Suchard (now Kraft Foods Schweiz AG), working in Switzerland, UK, Panama, and France.

Schweitzer is an active member of the Young Presidents' Organization (YPO) since 1997. In 2015, Schweitzer was elected Honorary Senator of the Bundessenat für Wirtschaft und Technologie (European Senate for Technology & Economy) Wirtschaftskomitee Deutschland (Germany) e.V. (WBA).

Dávid Sólyomi was born in Hungary, in 1982. He graduated as an economist specializing in corporate finance in Budapest and took part in the foundation of both Hungarian and American companies as an entrepreneur. Today, he is living off of the dividends of his investments, and he teaches all over the world how financial freedom can be achieved by purchasing ownership stakes in the world’s best companies and receiving a share of their profits in the form of dividends. Neither his acquisition of a solid financial background at a young age, nor his earlier best-selling books made him good enough for himself, so he decided to complete an Ironman triathlon race. This book came to be because that adventure gave him much more than the attractive-sounding title. Dávid has a limited number of one-on-one coaching opportunities available. Please reach out to him at to discuss how he can help you achieve your goals.

Gordon Wollman is a nationally ranked Wealth Advisor whose company has been among the top 1% of financial advisors for the last eleven years. He leads sixteen professionals at Cornerstone Financial, the company he founded. Working with clients in 26 states, the team helps people build, preserve, and transfer wealth.

Gordon built his business on common sense, hard-work, and the discipline of good habits – things he learned growing up on the family farm near Huron, South Dakota. Gordon says, “When I started in the industry, I had a vision and I set big goals. To be successful, I knew I had to focus on the basics - start your day early, have a plan, build routines around your goals. I sought out mentors and studied the best in the industry, implementing best practices and investing in business and professional development.”

Gordon continues to have aggressive growth goals for his company, which currently has branches in Sioux Falls and Huron, South Dakota. More importantly, he has learned to commit the same energy and determination to all the roles he plays. Gordon says, “I’m very grateful for my amazing wife, loving family, and the life I’ve been blessed with.

Mortiz Davidesko was born in Romania and immigrated to Israel at the age of four. He overcame dyslexia and founded his own telecommunications company. After immigrating to New Jersey, he sold his company and is now the owner of three restaurants. He spends his free time deliberating on how to make planet Earth a better place for all people, while enjoying the company of his wife, children, and grandchildren. 


Muhammad Arif Anis, aka Arif Anis, Wall Street Journal and USA Today bestselling author of Habits of Success', I'MPOSSIBLE, Made In Crises, and Follow Your Dreams, is a celebrated writer, leadership development and authority expert. He is the Executive Vice President of Tony Buzan Global. Anis shot to fame through his book I'MPOSSIBLE that has inspired millions around the globe, including world champions, Olympians, and multiple famous names like pop star Katy Perry and Ms World Europe Stephanie Hill.

Anis coaches top corporate leaders, heads of states, movie stars, and CEOs on authority and influence. Anis has shared the stage with thirteen heads of state including two American presidents. Many of his coaching and consulting clients come from Fortune 500 and FTSE100 companies, including governments and multilateral organizations.

Anis was voted Brain of the Year by Tony Buzan's Brain Trust in November 2020 for his philanthropic services during COVID-19. He was named the Global Man of the Year in 2019 by Global Man Magazine. British Prime Minister Boris Johnson awarded the "Points of Light" award on 13 May 202 to his One Million Meals campaign he founded during the pandemic. Anis is also a trustee of Akhuwat, the world's largest interest-free microfinance organisation that has disseminated around one billion dollars in loans to more than five million people.  Anis's initiatives have been featured at BBC, ITV, Sky, CNBC, The Telegraph, Yahoo, and many other global platforms.


Paul L. Gunn, Jr. has built a career around procurement, logistics, and supply chain. His impressive track record in this domain is evidenced by the firms he has owned and their flawless delivery performance records. Some of his noteworthy capabilities include: consulting, training and project management, implementing quality management systems, and technology solutions for global organizations leading cross-functional teams in Asia, Europe, the Middle East, and America. He is also a proven leader in lifecycle and business process management.

Paul has taken an active role in all the firms he has owned, including KUOG Corporation, and as such, he leverages his preferred servant leadership style and SME to drive all project phases from proposal generation to planning and execution. Notably, Mr. Gunn previously led one of his firm’s largest Quality Management System implementation projects for highly visible DoD end users.

His previous firm was listed as one Inc's Fastest Growing Privately Held Firms at #67. Mr. Gunn holds a Bachelor of Arts in Sociology from Georgia State University and a Master of Science in Business Administration from the University of Phoenix. He is also a Founder of Watertusk Corporation.

Phillip John Campbell
Cognitive Scientist, Founder & CEO of enigmaFIT

Phillip John Campbell is a cognitive scientist, executive brain coach, and CEO of enigmaFIT - a global brain coaching and leadership development company. 

He has over 25 years of industry experience working globally with senior leaders of Fortune 500 organizations and entrepreneurs. Phillip has a Masters of Cognitive Science, and he has dedicated his career to understanding and leveraging the neuroscience behind how the brain rewires itself to enhance our ability to think, adapt, learn, and behave.

He takes a revolutionary look at the principles of neuroscience and combines them with his insights into our conscious and subconscious thinking habits. His work highlights how our cognitive derailers and cognitive strengths impact our day to day personal and business life.

In his most recent work, Habits of Success, he shares how tailored cognitive development delivers brainpower on autopilot.

Phillip's vision is to start a conversation that leads to a change in how we structure learning and creating the next level of thinking needed to excel in an increasingly demanding world. 

Sandy Mckeown

I was at a conference when I discovered I was the only mom in a breakout small group. After the professionals introduced themselves, their titles and initials noted, I introduced myself as “Sandy McKeown, M.O.M.” The group applauded and I became the instant expert. I continue to use this acronym to communicate my mentoring status (Mentor of Many) as well as to let others know I am a mom other moms and the experts turn to.

I have been published in Spirit of the Plains Magazine and am a contributing author to Laundry Tales to Lighten Your Load (August 2007), One Year Life Verse Devotional (September 2007) and Chicken Soup for the Chocolate Lover’s Soul (November 2007). My husband of three decades and I are the proud parents of five children, three with learning challenges: one child with Autism; one with Attention Deficit Disorder and a Mood Disorder; and one with a Reading Disability, Epilepsy and Depression. By the grace of God, and despite the challenges the children have brought, our marriage has survived.

Our determination to rely on God has brought us through many difficult trials, ultimately preparing us to impact the lives of many parents who not only struggle with children who have learning disabilities, but also with those who struggle with the myriad of other challenges facing families today, including keeping marriages strong. I use life experience combined with powerful insight and creative humor to convey true hope to any audience

Wendy Ida (ee’da) also known as “America’s #1 Expert on Living Fit, Fierce & Fabulous after 40” is an internationally recognized Best-Selling Author, Speaker, TV Host, Lifestyle Coach and Fitness Expert. She is also a two-time Guinness World Record Holder, 8-time award winning National Fitness Champion and former Assistant Strength and Conditioning Coach for the LA Avengers football team.

Wendy won the Indie literary award for her book, Take Back Your Life: My No-Nonsense Approach to Health Fitness and Looking Good Naked! – Foreword by Les Brown, Motivational Speaker and her book Habits of Success is a USA Today and Wall Street Journal best seller.  Wendy has made dozens of appearances on TV, talk radio and other media such as Essence Magazine, The Dr. OZ show, Inside Edition, CNN, Fox Sports Net, NBC, ABC, B.E.T., commercials, exercise videos and more.

She has toured with actors/producers Boris Kodjoe and Nicole Ari Parker as their “Strive to Thrive” fitness expert and was also Director of the Obesity Prevention Initiative Program in association with USC Norris Comprehensive Cancer Center, Kaiser Permanente, American Bio-Clinical Laboratories and the RMCF.

Twice nominated for Who’s Who Among Women in business, Wendy Ida also received the Award of Recognition for Outstanding Educational Community Service from Dr. Charles Adams, Founder and President of the Educational Outreach Community Program.

New Jersey born Wendy Ida says she didn’t start working out until age 43 but she managed to improve her health, lose 80 pounds, and dwindle down to a rock-solid size 4 and hold onto it as a grandmother! 

Wendy teaches, preaches, and inspires others to reinvent their lives and live their potential through mental readiness, self-worth, and physical challenges. Wendy says, “My mission to change lives around the world is what gets me out of bed in the morning.”  

Contact her at:

Product Details

  • Publisher: Leaders Press (April 12, 2022)
  • Length: 320 pages
  • ISBN13: 9781637350379

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