Million Dollar Mailings

Published by Taylor Trade Publishing
Distributed by Simon & Schuster

About The Book

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

About The Author

Product Details

  • Publisher: Taylor Trade Publishing (May 1, 2023)
  • Length: 532 pages
  • ISBN13: 9781493078691

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