Pinpointing Affluence in the 21st Century

By Judith Nichols
Published by Taylor Trade Publishing
Distributed by Simon & Schuster

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About The Book

Dr. Judith Nichols weaves demographics/psychographics and fund raising together, revealing the crucial connections between background and strategy. This completely revised and greatly expanded work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.

About The Author

Product Details

  • Publisher: Taylor Trade Publishing (November 17, 2003)
  • Length: 325 pages
  • ISBN13: 9781566251655

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Pinpointing Affluence in the 21st Century

By Judith Nichols
Published by Taylor Trade Publishing
Distributed by Simon & Schuster

See More Retailers

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