James Governor is the cofounder of RedMonk; the only developer-focused industry analyst firm. Based in London; he advises clients on practitioner-led technology adoption and engineering; open source; community and technology strategy. Governor is credited as having coined the term “progressive delivery.” Vermouth advocate. He lives in London.

Kimberly Harrison is a sociologist focused on the development and adoption of new technology within the software industry. She enjoys working with early-stage startups that are developing new tools and methodologies for modern development teams. She specializes in strategic communications and community building. She lives in the San Francisco Bay area.

Heidi Waterhouse spent a couple of decades as a technical writer at Microsoft, Dell Software, LaunchDarkly, and many, many startups, learning to communicate with and for developers. She coauthored Docs for Developers: An Engineer’s Field Guide to Technical Writing. She is passionate about storytelling, finding business value, and the ROI of laptop stickers. When she’s not helping craft startup messaging, you can find her in her sewing room listening to a book. She lives in Minneapolis, Minnesota.

Adam Zimman is a start-up and venture capital advisor providing guidance on leadership, platform architecture, product marketing, and GTM strategy. He has over 20 years of experience working in a variety of roles from software engineering to technical sales. He has worked in both enterprise and consumer companies such as VMware, EMC, GitHub, and LaunchDarkly. Adam is driven by a passion for inclusive leadership and solving problems with technology. As an advisor, he works with a number of startups and nonprofits. His perspective on life has been shaped by a background in physics and visual art, an ongoing adventure as a husband and father, and a childhood career as a fire juggler. He lives with his family in the San Francisco Bay area.