Read The Tape

Using Situational Awareness to Predict Business and Personal Probabilities

Published by Forbes Books
Distributed by Simon & Schuster

About The Book

“Read the tape” is the first lesson Bennett Gates learns after discovering podcast host Mike Shapiro. That nugget of wisdom catapults his journey of personal and professional transformation.

Follow Bennett’s journey of self-discovery as he listens to Mike’s podcast and applies the lessons learned to his own life. While feeling lost without direction and having a hard time finding success, Bennett "finds his inner genius,” a “Mikeism” he learns during one of the podcasts. Armed with these “Mikeisms,” along with newfound knowledge and fresh ambition, Bennett starts making changes in his life. Ultimately, Bennett is able to find success personally and professionally by utilizing all that he's learned.

By heeding Bennett's story and applying these "Mikeisms" in your own life, which can be customized to each individual, you too can create positive change and make an impact. Whatever your roadblock or adversity is, you’ll find the tools in this book to be life changing. And it all starts with reading the tape…

About The Author

MIKE S. SHAPIRO is an entrepre­neur, investor, personal development coach, mentor, speaker, ForbesBooks author, and Forbes podcast host. His risk-inclined methods help individuals and organizations leverage insights for stellar results. Mike is also a co-founder and CEO of EQTY | Forbes Global Properties and a co-founder of Plunk, a Seattle-based proptech startup.

Mike’s system is based on skills he developed as a market maker and trader with the Chicago Board of Options Exchange. There, he learned the value of “reading the tape,” cultivating situational awareness to predict behaviors, leverage opportunities, and achieve game-changing results. It’s the same method he used when he pur­chased a nearly bankrupt real estate firm and sold it ten years later to create the world’s second-largest Sotheby’s Interna­tional Realty brokerage, with annual sales exceeding $7 billion.

Mike approaches life and work with a com­mitment to joy: the joy he finds in helping others and the joy they experience when they achieve success. He lives in Newport Beach, CA.

Product Details

  • Publisher: Forbes Books (September 19, 2023)
  • Length: 224 pages
  • ISBN13: 9781955884747

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