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Rowdy Entrepreneurs and Insecure Dinosaurs
Popular Strategies for Innovation After the End of Endings
Published by Zer0 Books
Distributed by Simon & Schuster
Table of Contents
About The Book
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
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Product Details
- Publisher: Zer0 Books (April 16, 2013)
- Length: 131 pages
- ISBN13: 9781780992877
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