For decades, professional success followed a simple formula: specialize, go deep, and become the expert nobody could replace.

That formula is breaking down.

Artificial intelligence excels at depth within established domains. What it cannot easily replicate is the human ability to recognize patterns moving between domains—to notice when an idea transforming one industry is about to reshape another.

In Thinking in Latitudes, strategist Lara O'Shea introduces a new framework for cross-domain pattern recognition she calls latitudinal thinking. Inspired by geography, anthropology, photojournalism, and decades of strategic work across industries, O'Shea shows readers how to identify patterns as they travel across categories, cultures, and markets before they become obvious to everyone else.

At the center of the book is the Latitude Scan™, a practical five-step process for finding insights beyond traditional competitive analysis and transferring ideas across boundaries with rigor rather than guesswork. Through examples spanning consumer products, technology, media, healthcare, luxury brands, and organizational design, readers learn how to develop one of the most valuable human capabilities of the AI era: the ability to see what others miss.

For strategists, innovators, entrepreneurs, consultants, leaders, and curious thinkers, Thinking in Latitudes offers a field guide for navigating a world where the future belongs not to those who know the most about one thing, but to those who can connect ideas across many.