Traction, 20th Anniversary Edition

Get a Grip on Your Business

Published by BenBella Books
Distributed by Simon & Schuster

About The Book

Over 2 Million Copies Sold Worldwide!

Do you have a grip on your business—or does your business have a grip on you? In Traction, Gino Wickman introduces the Entrepreneurial Operating System® (EOS), a proven framework that has helped more than 250,000 companies achieve their goals.

All entrepreneurs and business leaders face similar challenges: people problems, declining profits, stalled growth, and poor execution. Decisions never seem to get made—or once made, they fail to stick. But there’s a solution. EOS is a practical business operating system that gives leaders the tools to finally take control, scale their companies, and build the success they’ve always envisioned.

Inside Traction, you’ll learn how to strengthen the six key components of business growth and discover simple yet powerful ways to:
  • Increase profit and improve team performance
  • Gain focus and clarity to prevent daily chaos
  • Eliminate frustration by solving business problems at the root
  • Build a healthy, accountable company culture

Thousands of successful entrepreneurs are applying Traction every day to run profitable, frustration-free businesses—and now you can too. Whether you’re a startup founder, small-business owner, or seasoned executive, this book gives you the tools to run your company more effectively and enjoy the process along the way.

For a real-world story on how to apply EOS in action, check out the companion book Get a Grip.

About The Author

Gino Wickman, bestselling author of Traction, has a passion for helping people get what they want from their businesses. To fulfill that passion, he created the Entrepreneurial Operating System® (EOS), which helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a cohesive team. Wickman is the founder of EOS Worldwide, a growing organization of successful entrepreneurs collaborating as certified EOS Implementers to help people experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Product Details

  • Publisher: BenBella Books (April 20, 2027)
  • Length: 246 pages
  • ISBN13: 9798902680949

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