Undeniable

The Proven Employee Engagement Strategy for Unrivaled Success

Published by Forbes Books
Distributed by Simon & Schuster

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About The Book

Transform Your Business Through Authentic Leadership and Unshakeable Employee Engagement

Every business talks about culture. Few actually build it. In Undeniable, Thomas Amell reveals why most employee engagement efforts fail and what leaders can do differently.

As CEO and President of Pioneer, Amell transformed a traditional community bank into a thriving organization where engagement isn't a buzzword but the foundation of every decision. Under his leadership, Pioneer grew from $600 million to over $2 billion in assets while building a culture that attracts top talent and turns customers into passionate advocates.

Inside, you'll discover:
  • how to escape the commodity trap that forces businesses into a race to the bottom
  • build unwavering commitment that outlasts quarterly pressures
  • hire for values and identify hidden A-players others overlook
  • create customer advocates through an engaged workforce
  • think in decades while your competitors chase quarters

Written for CEOs, executives, and business leaders in any industry, Undeniable delivers practical wisdom for leaders who want to stop talking about culture and start building something special.

About The Author

THOMAS AMELL is CEO and President of Pioneer, a community bank headquartered in New York's Capital Region. Since becoming CEO in 2012, he has led the organization's growth from $600 million to over $2 billion in assets by making employee engagement his singular business strategy.

A graduate of Siena College, Amell began his banking career at Marine Midland Bank and has spent more than thirty years in financial services. He is a frequent speaker on leadership, workplace culture, and the power of engaged employees to create customer advocacy.

Product Details

  • Publisher: Forbes Books (October 6, 2026)
  • Length: 216 pages
  • ISBN13: 9798901800423

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Raves and Reviews

"The importance of strong leadership and culture can't be overstated, especially during challenging times. It takes a leader like Tom who can face adversity head-on and deliver a clear vision that drives performance and unites an organization around a common purpose. This book is a blueprint for any leader who wants to build a company that endures for the long-term."
Jimmy Dunne
Vice Chairman, Piper Sandler

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