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Adam Curry
Books by Adam Curry
The Customer Marketing Method
How to Implement and Profit from Customer Relationship Management
By Adam Curry and Jay Curry
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry...