Barbara Geraghty

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Books by Barbara Geraghty

Visionary Selling

How to Get to Top Executives and How to Sell Them When You're There

By Barbara Geraghty

Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management.As a result of reengineering and the trend towards new "horizontal" management s...

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