Chin-ning Chu

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Books by Chin-ning Chu

Asian Mind Game

By Chin-ning Chu

This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to. It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, pol...

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