Georgie Abay

An experienced and respected editor, Georgie Abay is the former deputy editor of Australian Vogue. In 2014, she left what was then her dream job at Vogue to chase another dream - becoming an entrepreneur. Georgie launched The Grace Tales, a global lifestyle platform for mothers searching for style, substance, and solidarity with a following of over 96k on Instagram. Driven by creating content, community and connection, The Grace Tales celebrates the paradox of modern motherhood: the struggle and the beauty, the joy and the relentlessness.

When the pandemic unfolded in 2020, Georgie launched The Grace Tales Podcast, which was recently listed in the Top 10 Podcasts for Kids and Family in Australia. Georgie's greatest passion is storytelling and content creation, and she continues to be inspired by the connections she makes every single day with the women in her community.