Jacob Goldenberg

Photo courtesy of the author

About The Author

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.

Books by Jacob Goldenberg

Inside the Box

A Proven System of Creativity for Breakthrough Results

By Drew Boyd and Jacob Goldenberg
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).
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