James Hulbert

About The Author

James Mac Hulbert is the former R.C. Kopf Professor of International Marketing at Columbia Business School and a consultant to major corporations around the world. Professor Hulbert has published more than seventy articles and books and book chapters on marketing planning and strategy and has been a visiting professor in Wales, France, Brazil, Australia, England, and Iran.
 

Books by James Hulbert

Total Integrated Marketing

Breaking the Bounds of the Function

By Noel Capon, James Hulbert and Nigel F. Piercy
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.
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