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Kate Newlin
Books by Kate Newlin
Passion Brands
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
By Kate Newlin
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that...