Kevin Roberts

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Books by Kevin Roberts

The Elegant Solution

Toyota's Formula for Mastering Innovation

By Matthew E. May

Foreword by Kevin Roberts

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."

-- Fortune, February 2006

For the first time, an insid...

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