Patrick Hanlon

Courtesy of the Author

About The Author

As a senior executive at the world's most creative advertising agencies, including TBWA, Ogilvy, Hal Riney & Partners, and Lowe & Partners in New York City, Patrick Hanlon has worked on such famous brands as Absolut, UPS, John Deere, H&R Block, LEGO, General Motors, BellSouth, Pepsi International, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing his proprietary new primal branding construct with marketers from Target, Starbucks, American Express, and elsewhere. It was immediately hailed as "a provocative new look at classic branding." Others simply cheer that primal branding is "not the same old branding B.S." After a decade of working on Madison Avenue, the author is now headquartered in Minneapolis, where he serves Fortune 500 clients across the country.

Books by Patrick Hanlon

Primalbranding

Create Belief Systems that Attract Communities

By Patrick Hanlon
“Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book.” —Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing

In one of the most original books of its kind ever writte...
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