Ron Evans

Books by Ron Evans

Heads, You Win!

How the Best Companies Think--and How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization

By Quinn Spitzer and Ron Evans
New Coke. The Walt Disney Company's aborted theme park near the Manassas battlefield. AT&T's acquisition of NCR Corp. Were these merely the gaffes of individual decision makers, or do they represent larger, organizational deficiencies in critical thinking?
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